When I started my business in 1995, raising environmental awareness and educating my fellow consumers on the dangers of the toxic chemicals found in common household products, (cleaners, laundry and dish detergents), personal care products (soaps, shampoos, toothpaste) and skin-care and cosmetics, (lotions to mascara and everything in  between), there was a lot more skepticism than there is today.

A common thought was, “If they’re selling it in stores, it must be safe, right? Surely they wouldn’t put toxic products on the store shelves!” Read more